The Dog & Dive Swim Co. is an up-and-coming indoor swimming pool for dogs that provides a safe and welcoming environment for pet guardians to train and spend time with their dogs should they be reactive or need more one-on-one time. The goal was to establish a brand that communicated 4 core values: Welcoming, Playful & Dependable. Using a snout as the primary icon in the mark represents the two most important aspects of the company, dogs and water as the mouth portion creates the peak of a water wave. A nature-inspired colour palette developed that is adventurous and charming. Additional marks include circular logos that are reminiscent of a swimming lifebuoy ring.
Type of Work: Branding & Print Design
Client: The Dog & Dive Swim Co.
Role: Art Director, Freelance