Since 2021 Italian Centre Shop has released an Advent Calendar for the holidays featuring Italian staples from their stores. Working with the marketing team as the lead designer I was tasked with making each year's vision come to fruition with a different theme and graphic system every year. Each box included marketing collateral, coupons, and a booklet describing the contents.
The third edition box had an elevated/luxury gift wrap feel using flat Italian icons to create the pattern. The second edition was whimsical and lighthearted. It features an illustrated wreath composed of traditional Italian and holiday items.
Type of Work: Packaging & Print
Client: Italian Centre Shop
Role: Lead Designer
Created at: Destroythebox Creative