Italian Centre Shop's Festival of Cheese is an event that brings together cheese vendors and cheese lovers to explore the various cheeses that the Italian Centre has to offer. The strategy was to create a brand that felt refined and established as tickets were limited and the festival was higher-end in nature. The mark itself needed to communicate cheese visually at first glance and this was done by using cheese as the 'V' in Festival. Photography treatment was used to highlight the star of the show - cheese. Promotional collateral was created as well as a brochure with a map of the store, displaying the various sampling stations and entertainment throughout the night.
Type of Work: Branding & Print Design
Client: Italian Centre Shop
Role: Lead Designer
Created at: Destroythebox Creative

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