Junior Achievement Northern Alberta (JA) is an organization that inspires and prepares young people to success in a global economy by teaching them about business and free enterprise.
Raise Your Hand Campaign:
My task was to design versatile campaign graphics for the campaign voice established by the marketing team: Passionate, Straightforward, and Persuasive. The concept uses images of happy, successful mentors who have risen to the occasion and “Raised their hand”. The illustration of the hand overlaid on the image communicates the call to action to raise your hand in unison with them. The use of different images, colour and hand placement can make the campaign adaptable to the various applications.
My task was to design versatile campaign graphics for the campaign voice established by the marketing team: Passionate, Straightforward, and Persuasive. The concept uses images of happy, successful mentors who have risen to the occasion and “Raised their hand”. The illustration of the hand overlaid on the image communicates the call to action to raise your hand in unison with them. The use of different images, colour and hand placement can make the campaign adaptable to the various applications.
Type of Work:
Campaign Design
Campaign Design
Client:
Junior Achievement Northern Alberta
Junior Achievement Northern Alberta
Role: Graphic Designer
Created at: KEEN Creative
Northern Alberta Business Hall of Fame:
Junior Achievement Northern Alberta annually hosts the Northern Alberta Business Hall of Fame, for which KEEN Creative sponsors by providing design services, including program design, video production, wayfinding signage, and pillar signage. Noticing that the event had used the same designs twice in a row, I proposed several changes to refresh the branding, such as adding JA Canadas splatter textures to modernize the brand and using more of the vibrant brand colours. I also introduced more content breaks through pull quotes, additional imagery and colour blocking to make the content engaging and digestible.
Junior Achievement Northern Alberta annually hosts the Northern Alberta Business Hall of Fame, for which KEEN Creative sponsors by providing design services, including program design, video production, wayfinding signage, and pillar signage. Noticing that the event had used the same designs twice in a row, I proposed several changes to refresh the branding, such as adding JA Canadas splatter textures to modernize the brand and using more of the vibrant brand colours. I also introduced more content breaks through pull quotes, additional imagery and colour blocking to make the content engaging and digestible.
Type of Work:
2024 Business Hall of Fame, Event Collateral
2024 Business Hall of Fame, Event Collateral
Client:
Junior Achievement Northern Alberta
Junior Achievement Northern Alberta
Role: Graphic Designer
Created at: KEEN Creative
