This identity project was for a dental office in South Edmonton under the art direction of Destroythebox. The office wanted simple, clean and modern design. They wanted to show their audience that they are a family friendly and welcoming office. The brand uses bold, unique colours and a pattern that makes the identity versatile for many different applications. The project included brand development, business cards, prescription pads, a website and outdoor applications.
I presented 3 different brand concepts to the client, through iteration and client feedback as well as art direction from Destroythebox we landed on this concept. I worked on the brand build-out incorporating the various colours and pattern across various applications including the custom photo treatment. I also developed a web wireframe and design prototype for the website to be put into development.