Italian Centre Shop (ICS) is a specialty grocer that has been an Edmonton family staple since 1959.
They continue to expand with 4 locations and one coming soon in Sherwood Park, AB. Each year ICS
produces a calendar for their customers featuring recipes that can be made from the ingredients in
their stores. For 2021 the challenge was to have more focus on the calendar portion and incorporate a
custom QR code that directs the user to each recipe. As the lead designer my role encompassed strategically curating photos from the photographer (Jessica Kostka), creating infographics and
QR codes, establishing hierarchy and maintaining consistency and accuracy of the calendar months.
They continue to expand with 4 locations and one coming soon in Sherwood Park, AB. Each year ICS
produces a calendar for their customers featuring recipes that can be made from the ingredients in
their stores. For 2021 the challenge was to have more focus on the calendar portion and incorporate a
custom QR code that directs the user to each recipe. As the lead designer my role encompassed strategically curating photos from the photographer (Jessica Kostka), creating infographics and
QR codes, establishing hierarchy and maintaining consistency and accuracy of the calendar months.
